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Showing posts from September 2, 2012

Expert vs. Dabbler

Expert or Dabbler?

By Ken Dunckel
Owner, Safecracker
Licensed Expert Safe and Vault Service
Serving the San Francisco Bay Area and Northern California
415-203-7298 CA Contractor 553337 CA License 1985

Not much to report lately except that things in this business have been a little busier than in the previous three months. I don't pretend to know why a business like mine gets busy or slows down. Maybe a demographics expert would know how to analyze it. One thing that hasn't stopped (or even slowed down) is the way people who shouldn't represent themselves as able to do my work persist in doing so. Here's how it happens: A safe owner or a safe user/employee has a problem with the safe. Either it's been giving more trouble than usual for days or weeks or the problem happens suddenly. The next thought is a logical one: Call a locksmith, right? That would be the answer, except that the telephone books have a different category for safes and locks. Most people don't…